Social media marketing jobs
A decade ago, the position of social media manager rarely existed. The post is now fiercely sought after and competitive. But is experience necessary to enter the field of social media marketing? No, not always.
You will discover in this post how to manage social media accounts without any prior knowledge, along with concrete actions that will take you from where you are right now to where you want to be. To find out everything you need to know, keep reading.
What Is a Social Media Manager?
A social media manager is a specialist in charge of a company’s, a brand’s, or an individual’s online presence. They are in charge of social media strategy, content development, and content creation in addition to platform-specific data analytics and reporting.
What Does a Social Media Manager Do?
A social media manager has several hats to wear. Some of their duties are listed below:
Manage Social Media Channels and Strategy.
You must monitor activity on all social media accounts using data and your own judgment, and you must chart the course for an online presence that will result in quantifiable outcomes. You must also perform social media audits.
Grow and Engage Followers.
If you want your social media efforts to have more of an impact on potential clients or employers, whether you’re on LinkedIn or TikTok, you need followers. To do this, social media managers frequently develop user personas.
Define and Track KPIs.
Your social media activities are measured over time by social media KPIs, which are performance indicators.
Can You Become a Social Media Manager With No Experience?
Without experience, you might be able to get work in social media, but can you genuinely hold the title of social media manager? Generally speaking, the answer is no – you are not likely to get hired for a management role if you have no prior expertise in social media or management.
Without experience, you can still get work in social media, and you can advance from there. As an alternative, you can hone your abilities outside of the workplace and use them to land a better-paying job in social media management.
How To Get a Social Media Job Without Experience
Do you foresee a career in social media management? If so, you will need to develop some experience. Here is how someone without experience can get a job in social media:
Pick a Channel or Industry That Interests You
For the majority of social media positions, having a specialty can help you stand out in a sea of applicants. Your specialization may be in a specific field or sector, or you may develop become an authority on a certain social media platform.
Select a topic that interests you if you wish to concentrate in a certain area. Future social media managers may want to specialize in one of the following areas:
- Healthcare organizations and practices
- Law firms
- Restaurants and hotels
- Tourist attractions
- Professional services firms (like plumbers and HVAC contractors)
- Marketing agencies
- Politicians’ social campaigns
Of course, you might take a different path and focus on a specific social networking platform. While taking this path may limit your potential to obtain broad social media employment that demand managing several social channels, it may also make you a highly competitive applicant for positions that call for in-depth platform knowledge.
The following are some social media channels you can think about focusing on:
Build Your Foundational Knowledge With Free Resources
You have a lot of studying ahead of you if you want to work in social media but lack experience. Do not fear; there are many free resources available to you that can provide you with the fundamental knowledge of social media that you will require in order to advance your profession.
To help you get started, check out these free resources:
Social Profiles You Admire
To begin with, social media itself is among the best free resources for learning how to use it professionally. Consider the social media profiles that elicit the strongest responses, and then research those profiles. Make an effort to analyze the common themes in their social media postings and content kinds, making notes as you go. By observing these trends, you’ll probably be surprised by how much you learn in just a few months.
Social Media Blogs
Social media veterans with ongoing blogs include some of the industry’s top thinkers. These blogs typically contain a wealth of free, beneficial information that you can utilize to begin expanding your knowledge base.