example for executive summary and how to write your own
An executive summary can help you succeed and is essential for long-term success, whether you’re an entrepreneur seeking investors for your tiny business or the CEO of a huge corporation.
An vital component of your business strategy is a succinct, attention-grabbing executive summary. If done properly, it will guarantee that your business enters or stays a major player in your sector. What an executive summary is and how to write one that appeals to investors, clients, and general audiences are covered in this article.
An executive summary, which may be found at the start of your business plan and on the “About us” page of your website, provides a succinct description of your company. It’s a segment that draws readers in while summarizing important details about your business and your forthcoming short-term and long-term objectives.
An executive summary serves as your business plan’s front cover, persuading readers that it’s worthwhile to read the entire document.
An overview of your firm, your short- and long-term goals, details about your product or service, sales targets, expense budgets, your marketing strategy, and a list of all of your management team members are all included in a business plan. A CEO or investor, however, might not have the time or motivation to read your entire business plan without first understanding the main points of your organization or your objectives through an executive summary.
In the end, the executive summary should notify readers of the key points of your business plan so they can easily catch up without having to read the entire document.
We’ve created a list of essential aspects for an executive summary as well as an example to help you started in order to develop an impressive executive summary that successfully embodies all the significant components of your business plan.
How to Write an Executive Summary
An effective executive summary highlights the story of your company, is well-researched, uses appropriate language, avoids clichés, and adheres to the framework of your business plan. These components will guarantee the effectiveness, information, and impact of your executive summary.
1. Tell us your tale
Investors and CEOs should comprehend the nature of your company when reading your executive summary. Since this is one of your business plan’s opening sections, it ought to establish the tone.
Tell your tale in your executive summary, of course. What exactly does your business do, and why? Who works for your company? By providing answers to these queries, you can encourage readers to learn more about your firm and to read the rest of the business plan.
2. Make research
Even though an executive summary is brief, it should contain extensive research. For instance, your summary will incorporate a competitor analysis and financial factors.
Although the specifics will be included in your business plan, it’s crucial to include your essential conclusions in the executive summary. Consider this to be your elevator pitch. What information would you include if someone stopped reading and you only had the executive summary to describe your business?
3. Be mindful of your tone
Your writing’s tone already conveys a story. Make sure your writing conveys who you are when you write anything, but especially when you write a business document. Are you more formal or casual?
In the end, your tone should reflect both your target audience and who your firm is. What kind of writing will best serve your readership?
Don’t forget to think about what your writing style and tone indicate about you and your audience while you draft an executive summary.
4. Avoid using cliches
Clichés should be avoided in all forms of writing. You don’t want your executive summary to have any clichés because they could cause the reader to get the wrong idea or interpret your words incorrectly.
Clichés also frequently overpromise and deliver less. A claim like “The Best Restaurant in Town,” for instance, is untrue because your company hasn’t proven itself. The truth and your company’s identity should be reflected in your executive summary.
5. After you’ve finished your company plan, write it
Your company plan is summarized in an executive summary. Writing a summary, though, is challenging if your business plan isn’t finished. In order to determine what to include, you should write your executive summary last.
Don’t worry if you don’t have a business plan yet; we have a thorough template to make one for you fast and efficiently.
Let’s go into the specifics of what to include in an executive summary now that you understand how to write one.
How to Write an Executive Summary
Your company’s mission, your product, a strategy for differentiating yourself from rivals, financial predictions, your company’s short- and long-term goals, your buyer persona, and your market fit should all be included in your business plan.
Therefore, an executive summary should be a concise, maximum two-page overview of the data in your business plan.
In the end, an executive summary should give CEOs or investors a sneak peek into the rest of your report so they know what to anticipate. What should be in your executive summary is:
- The name, location, and mission of your company
- A description of your company, including management, advisors, and brief history
- Your product or service, where your product fits in the market, and how your product differs from competitors in the industry
- Financial considerations, start-up funding requirements, or the purpose behind your business plan — mention what you hope the reader will help your company accomplish
Start Your Executive Summary
An executive summary should be brief and to the point while yet describing your company’s identity. Remember to share your story while launching a business, as well as relevant historical background and financial data. More investors will invest in your company and more customers will trust your brand because of a powerful executive summary.