An excellent writer who is also familiar with digital media might make an excellent email marketing professional. You may design and curate a variety of email-based marketing initiatives using email marketing. It can be useful to know what to do if you are interested in this line of work. We examine what an email marketing specialist does in this post, the kinds of email campaigns they might create, and some advice on how to launch a career.

Digital marketers that focus solely on email campaigns are known as email marketing specialists. Specialists in email marketing create emails, maintain email contact lists, maximize email signups, and gather information about their target market. Additionally, they could be in charge of technical and design responsibilities including making graphics, automating emails, and performing simple coding chores.

Email marketing comes in a variety of forms, the most of which can be divided into two main groups. Examples of email marketing subtypes include:

• Announcement: 

Customers are informed of significant information via an announcement email, such as a staff change or website update.

• Promotional emails: 

 Promotional emails promote a specific promotion, such a significant discount or a collaboration with another business.

• Welcome emails: greeting emails introduce a client to a newsletter or email list, and express gratitude for signing up.

• Milestones:

Milestone emails celebrate important milestones such as anniversaries, accomplished sales goals or a certain amount of people subscribed to an email list.

• Newsletter email: A newsletter is a regularly scheduled email containing small news stories, promotions and community engagement pieces.

• Re-engagement: Re-engagement emails are sent out to members of a mailing list who have not responded for a while to attempt to recapture their interest.