Blogging

AdSense Arbitrage: Before You Spend Money Running Ads to Your Blog, Here Are Some Important Things You Should Know!

Before You Spend Money Running Ads to Your Blog, Here Are Some Important Things You Should Know!
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If you want to start making money from your blog Fast, then running adverts and getting quick traffic to your site is a viable option.
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But before you rush out and start paying for traffic, there are certain things you need to know first of all to avoid getting yourself in the red.
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And in this post, I’ll highlight what some of those things are…
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First of all, your monetization strategy matters. And it’s more important than you think.
For example, if you’re using Google Adsense to monetize your blog, you need to take into consideration your Click-through rate (CTR) and Cost-per-click (CPC) how it dictates every other thing that follows.
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So let’s say in a good scenario, your click-through rate on Google Adsense on average is 10%.
What it means is that only 10% of all the traffic that lands on your blog will click an Ad for you to get paid by Google Adsense.
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So if you send 200 people to a blog, 10% of that is 20. This means about 20 people will click an ad on your site.
And this is where it gets interesting…
Because running ads and sending 200 people to your site, for example, is not free.
Depending on the advertising platform you’re using, and the country you’re targeting, expect to spend anywhere from $0.05 to $0.50 US dollars per click.
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Actually, to get traffic from top tier countries like US, UK, Canada, and Australia usually cost more than traffic from other countries.
So with a cost of $0.20 to $0.50 (Twenty cents to Fifty cents) per click, expect to spend around $40 to $100 for every 200 clicks.
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If your Adsense clickthrough rate is 10%, and your Adsense cost-per-click is $0.60, it means that for every 200 people that visit your site, 20 would click on an ad on your site.
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And with an Adsense cost per click of 0.60, it means those 20 people clicking the ads on your site will earn you around $12 (0.60 X 20).
So if you spend $40 to get 200 people to visit your site, and from those 200 people, you’re making $12 in return, you can see that you’re already losing money.
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And you can’t afford to keep running the ads, if not, Sapa will pay you a visit.
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However, there are some solutions to these problems which I’m going to highlight below…
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1. Buy Traffic At A Far Lesser Rate
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If you know for example, that for every 200 people that visit your site, you’re likely to make $12 in return, then common logic implies that to make a profit, you need to buy traffic at a lesser rate.
So instead of spending $40 to get 200 people to your site, look for ways to spend $7 instead to get them to your site.
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2. Increase Your Cost-Per-Click
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If you’re earning $0.6 for every click, you need to, as a matter of urgency, start making at least $0.9 or even $1+ per click.
And the best way to do this is either to move to another niche or start publishing high-value blog posts, or look for ways to attract visitors from well-paying niches to visit your site with the hopes that the companies in those niches will be running a retargeting campaign which will make their ads visible on your site.
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3. Place Your Ads in Strategic Locations Around Your Site
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Sometimes, to increase your clickthrough rate, all you have to do is place more ads where people are most likely to click on them.
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If you’re averse to the idea of cluttering your website with ads, this might be an issue.
However, regardless of your ad display preference, don’t forget to utilize the mast head of your site to display ad.
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4. Look For Ways to Increase The Page Views of Your Site for Free
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If 200 people visit your blog and viewed only one page before leaving, your income may not be as great as if they visited multiple pages on your site.
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By getting them to visit more pages, you’re making your traffic acquisition machine to be more effective.
Using stuff like Push notifications, etc, may help in accomplishing this.
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5. Make Your Posts Go Viral
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Going viral is one of the best ways of getting free traffic from social media.
When your post goes viral, you find a mass of people clicking to visit your site.
One way of sparking mass interest in your post is by using human curiosity to your advantage.
Of course, there are niches where this works out very well. Niches such as politics, entertainment, and celebrity gossip.
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Even if you’re not in any of those niches, you can still creatively engineer some level of curiosity.
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6. Include Affiliate Links Within Your Posts
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There are some niches obviously where using only Google Adsense will not justify spending money to acquire traffic because it’s going to be a money-losing endeavor.
Inserting affiliate links, in this case, maybe a perfect solution.
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On average, affiliate marketing pays well and is higher than Google Adsense.
Sign up for some affiliate programs in your niche, and include their links strategically within posts in which they’re relevant.
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This may help to cushion and even supplement your Adsense income.
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7. Build Backlinks to Your Blog
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To get free traffic from the Google Search engine, you need your posts to rank very high at the top of Google Search results.
When you do, you’ll find tons of people visiting your site, depending on how many people are searching every month for what you wrote about in your posts.
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However, to rank high in Google and start getting free traffic, you need to build backlinks.
There are no questions about that, especially if you’re in a highly competitive niche.
The more backlinks you build from good and authoritative sources, the higher the chances of you ranking higher in Google.
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So there you have them…. the important things you need to know before running adverts to your site.
What do you think of them?
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Let me know in the comments below…

1 Comment

  • Thanks – Enjoyed this article, can you make it so I receive an update sent in an email whenever you make a new post?

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