Ever since I started including sources in my articles, my blog content gained more ranking on SERPs. My interior motive for implementing this approach is to fact-back my contents, making them stand out authentic both to the eyes of my audiences and Google’s too.
Now the truth is, Google no longer wants to serve mediocre content to readers on their platform. They want readers to be exposed strictly to FirstClass content that is evidence or fact-based. This was what led to Google’s introduction to E-A-T, which means Expertise, Authority, and Trustworthiness.
Google uses this metric to determine the page quality of online content, that’s why you get to see a blog like Healthline(Dot Com) dominating the health niche because their contents are 100% reviewed by medical practitioners (real Doctors) before being published. Thus, gaining Google’s authority and trustworthiness.
So why don’t you do the same too?
I employed the practice of E-A-T SEO after being exposed to video content about it on YouTube, ever since then, things have been different (positively).
How Did I Implement The E-A-T SEO Practice?
First thing first, I had to be an expert in the game. Therefore, I updated my author bio, including my years of experience in SEO, plus links to all my publications and brands I’ve worked with. (This will draw Google’s attention to you).
Secondly, I started adding statistical facts to my content. I go into deep research to come up with this. For example, SEO has been a serious game tool utilized by bloggers over the years.
“In fact, according to research-metric, it’s said that 70% of bloggers are well acquainted with SEO” (I insert a No-follow link to this fact). This notifies Google bots, that the article is fact-based. And not just random low-standard content to fabricate statistics within their content.
Including links to external reputable fact-based resources within your articles won’t only tell Google that you really went into deep research to come up with the content, but also increases your blog’s authority and trustworthiness in the eyes of Google.
Note: Always reference reputable external sources (that have already gained Google’s trust).
There are so many research studies out there that relate to your niche or content. While writing your article, search for these research studies on Google to buttress your articles with facts. For example: if you’re writing content on “why students fail exams”, you can search on Google, to give you stats of “percentages of students that fail exams yearly”. Adding this fact to your content will add more spice to it, plus gain your a good reputation.
Below are some positive changes in my ranking since utilizing E-A-T SEO practice.
Note: The E-A-T SEO practice “MAY” not be applicable to Entertainment bloggers.