Blogging

How To Increase Your Adsense CPC

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Are you looking for a way to Increase your Google Adsense CPC?
One thing I tell upcoming bloggers who are struggling with low CPC is to focus on getting quality traffic!
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1 Pay per click (PPC)
2 Paid per impression (PPI)
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Everyone does business or renders services for people with the sole aim of making profits and furthermore establishing more relationships with clients to earn more.
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Bloggers reside on the net because that’s where they make their money, they work super hard for Adsense or any earning network to pay them for their efforts.
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Let’s look out the ways google Adsense pay bloggers
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1. Pay-per-click CPC

Pay-per-click Is formerly coined with an ad network.
Such as Admob, Google Ads, Microsoft Advertising(formerly Bing Ads), and Amazon Advertising.
So any time somebody clicks on the ad blog or website the owner gets his or her commission for that click.

2. Paid-per-impression CPM

Paid-per-impression Is an internet marketing campaigning model, where visitors do not have to click on the displayed ad before the blogger will get paid.
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Each time the visitor visits the blog or website during the time the ad is displayed is counted as an impression to the owner of the blog or website
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In blogging, getting quality traffic is more important than your niche.
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Let me explain…
For the past few weeks, there’s this investment advert that has been following me all around the internet.
When I visit my blog, I’ll see it there among my posts. When I visit a poetry blog, I’ll see it. When I visit a blog on Parenting and caring for a newborn baby, I’ll see it.
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Regardless of which “niche” blog I visit, I’ll see it (hope you’re getting the angle I’m driving at?).
Anyway, a few days ago, while thinking of the kind of investment I want to establish for my daughter, I decided to check out their package and ended up clicking the advert on one of the parenting blogs I was on.
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And guess what? The parenting blog would earn an income from that click.
If I had clicked that ad on my own blog, the income would have come to me instead (please, don’t click the ads on your blog. You could get banned for it).
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The point I’m making is that… it doesn’t really matter the niche I visited. This ad followed me everywhere.
If I had clicked on it on a news blog, the income would go to the news site. If on a poetry blog, the income would go to them.
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But in the grand scheme of things, some people would argue that a poetry blog doesn’t have high CPC like let’s say…an insurance blog.
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And that would be true if you’re not getting quality traffic. But once you’re getting quality traffic, the game shifts! You’ll begin to experience high CPC regardless of your niche.
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But the big question is… How do you get quality traffic?
And most especially, how do you get them in droves?
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How to Solve Half of Your Blogging Problem

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75% of blogging problems boil down to one thing: Lack of Quality Traffic!
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See, you can try to get millions of people to visit your blog…but if those visitors are not high quality, your blog is going to suffer.
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So what exactly Makes Up Quality Traffic?
In one word: Purchasing Power!
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The purchasing power of your visitors determines their quality. The higher their purchasing power, the more quality they are.
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Let me explain…
There is something called a Conversion Pixel that Google and Facebook give to marketers to place on a particular page on their site.
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In most cases, this is the thank-you page you’ll land on after purchasing something from a website online.
And this is where it gets interesting…
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For each person that visits any thank-you page online, that information is sent to either Google or Facebook, or both.
When you land on that page, Google/Facebook knows how much the product you just bought costs. And with this information, can use to build up your “transaction profile”
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With this, both Google and Facebook are able to build a huge collection of data about you online.
If you visit 50 Thank you pages in a year, and each of those products you purchased costs just 1K, both Google and Facebook will be able to use that information to build out your “purchasing power”.
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If on the other hand, you visit the Thank you page of 50 different products that cost 100K and above, they’ll also use this information to build out your purchasing power. With this, you’ll be in a higher bucket of premium audience than someone who purchases just 1K products.
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What this means is that both Google and Facebook will thrive to show you adverts that they think are commensurate with your purchasing power.
When a company needs to make sales and run adverts online, people with higher purchasing power will most likely get served those ads first, before being shown to others with lesser purchasing power.
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So if you want to solve your blogging problem, target this set of people and get them to visit your blog.
When they visit your blog, Google will show them high-quality ads with high CPC.
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But… if all you do is to attract a bunch of secondary school students to your blog without any purchasing power, all Google will be showing them are bet9ja ads and other ads with low CPC.
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The truth is… when it comes to blogging or online marketing for that matter, all traffic is not created equally.
So you have to look for where these high-quality people congregate online and entice them to visit your blog.
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And if you succeed in doing this, half of your blogging problem is solved!

How can I increase my CPC?

A lot of bloggers ask this question a lot, if you’re one of them, then read this post to the end. I’ll try to make it short and straight to the point.

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As a blogger, I have experimented with so many niches which I have come to realize that not every niche is profitable.

A lot of you can confirm that…

You see niches like Music, News, and Entertainment are one of those with poor CPC even though they tend to drive a lot of traffic to your site.

It is very annoying when you have a site bringing in traffic of up to 100k in a month and still struggle to make $1k.

I call that a waste of traffic.

So the question still remains

“How do I get high CPC?”

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You can get high CPC for any niche even though some of the niches out there are known for attracting high CPC.

A good example of those niches that attract high CPC are:

Insurance
Digital Loans
Credit Cards
Mortgage
Wealth management
Tax
Finance
Reviews

These niches I mentioned above are difficult to rank because of the big dogs in the industry such as Investopedia, bank rate, and nerdwallet.

To get your own bite of the cake, you need to focus on keyword research. It is the only way you can compete with those big dogs.

You can start with keywords of 2-10 SD and SV of less than 100.

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Write consistently until you start ranking.

With time you can start getting high CPC bids from advertisers.

If you’re a blogger in the entertainment and music niche here is something you can do.

You can add a section or category on your blog called “Reviews”

You can make reviews on studio equipment, and musical gadgets, or even write about studios. Just find something that people can buy which is related to your niche.

Advertisers pay high to show their ads on blogs that make reviews on products they sell. This means they will be ready to bid high for your advert space.

Here is a secret to how I increase my CPC.

When I see ads on my site and I didn’t write anything related to them, I quickly get the link to the advertiser’s website. I take my time to ensure I study the product or service being rendered by the advertiser, then I write about it.

For example:

I run a finance niche site… An advert from kuda bank pops up on my site, but I do not have any post that talks about kuda bank. I quickly write about kuda bank and publish. This act will alert google and their bot will serve me ads from kuda Bank with high CPC.

I hope you find this post helpful.

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