Blogging

How To Increase Your Adsense CPC

Are you looking for a way to Increase your Google Adsense CPC?
One thing I tell upcoming bloggers who are struggling with low CPC is to focus on getting quality traffic!
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2 WAYS GOOGLE ADSENSE PAY BLOGGERS
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1 Pay per click (PPC)
2 Paid per impression (PPI)
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Everyone doing business or rendering services for people with the sole aim of making profits and furthermore establishing more relationships with clients to earn more.
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Bloggers reside on the net because that’s where they make their money, they work super hard for Adsense or any earning network to pay them for their efforts.
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Let’s look out the ways google Adsense pay bloggers
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1. Pay-per-click,
Pay-per-click Is formerly coined with ad network.
Such as Admob, Google Ads, Microsoft Advertising(formerly Bing Ads) and Amazon Advertising.
So any time somebody clicks on the ad blog or website the owner get his or her commission for that click.
2. Paid-per-impression
Paid-per-impression Is an internet marketing campaigning model, where visitors do not have to click on the displayed ad before the blogger will get paid.
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Each time the visitor visits the blog or website during the time the ad is displayed is counted as an impression to the owner of the blog or website
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In blogging, getting quality traffic is more important than your niche.
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Let me explain…
For the past few weeks, there’s this investment advert that has been following me all around the internet.
When I visit my blog, I’ll see it there among my posts. When I visit a poetry blog, I’ll see it. When I visit a blog on Parenting and caring for a newborn baby, I’ll see it.
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Regardless of which “niche” blog I visit, I’ll see it (hope you’re getting the angle I’m driving at?).
Anyway, a few days ago, while thinking of the kind of investment I want to establish for my daughter, I decided to check out their package and ended up clicking the advert on one of the parenting blogs I was on.
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And guess what? The parenting blog would earn an income from that click.
If I had clicked that ad on my own blog, the income would have come to me instead (please, don’t click the ads on your blog. You could get banned for it).
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The point I’m making is that… it doesn’t really matter the niche I visited. This ad followed me everywhere.
If I had clicked on it on a news blog, the income would go to the news site. If on a poetry blog, the income would go to them.
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But in the grand scheme of things, some people would argue that a poetry blog doesn’t have high CPC like let’s say…an insurance blog.
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And that would be true if you’re not getting quality traffic. But once you’re getting quality traffic, the game shifts! You’ll begin to experience high CPC regardless of your niche.
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But the big question is… How do you get quality traffic?
And most especially, how do you get them in droves?
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How to Solve Half of Your Blogging Problem
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75% of blogging problems boil down to one thing: Lack of Quality Traffic!
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See, you can try to get millions of people to visit your blog…but if those visitors are not high quality, your blog is going to suffer.
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So what exactly Makes Up a Quality Traffic?
In one word: Purchasing Power!
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The purchasing power of your visitors determines their quality. The higher their purchasing power, the more quality they are.
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Let me explain…
There’s is something called a Conversion Pixel that Google and Facebook give to marketers to place on a particular page on their site.
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In most cases, this is the thank-you page you’ll land on after purchasing something from a website online.
And this is where it gets interesting…
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For each person that visits any thank-you page online, that information is sent to either Google or Facebook, or both.
When you land on that page, Google/Facebook knows how much the product you just bought costs. And with this information, they can use to build up your “transaction profile”
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With this, both Google and Facebook are able to build a huge collection of data about you online.
If you visit 50 Thank you pages in a year, and each of those products you purchased costs just 1K, both Google and Facebook will be able to use that information to build out your “purchasing power”.
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If on the other hand, you visit the Thank you page of 50 different products that cost 100K and above, they’ll also use this information to build out your purchasing power. With this, you’ll be in a higher bucket of premium audience than someone who purchases just 1K products.
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What this means is that both Google and Facebook will thrive to show you adverts that they think are commensurate with your purchasing power.
When a company needs to make sales and run adverts online, people with higher purchasing power will most likely get served those ads first, before being shown to others with lesser purchasing power.
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So if you want to solve your blogging problem, target this set of people and get them to visit your blog.
When they visit your blog, Google will show them high-quality ads with high CPC.
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But… if all you do is to attract a bunch of secondary school students to your blog without any purchasing power, all Google will be showing them are bet9ja ads and other ads with low CPC.
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The truth is… when it comes to blogging or online marketing for that matter, all traffic are not created equally.
So you have to look for where these high-quality people congregate online and entice them to visit your blog.
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And if you succeed in doing this, half of your blogging problem is solved!

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