1. Pay-per-click CPC
2. Paid-per-impression CPM
How to Solve Half of Your Blogging Problem
How can I increase my CPC?
A lot of bloggers ask this question a lot, if you’re one of them, then read this post to the end. I’ll try to make it short and straight to the point.
As a blogger, I have experimented with so many niches which I have come to realize that not every niche is profitable.
A lot of you can confirm that…
You see niches like Music, News, and Entertainment are one of those with poor CPC even though they tend to drive a lot of traffic to your site.
It is very annoying when you have a site bringing in traffic of up to 100k in a month and still struggle to make $1k.
I call that a waste of traffic.
So the question still remains
“How do I get high CPC?”
You can get high CPC for any niche even though some of the niches out there are known for attracting high CPC.
A good example of those niches that attract high CPC are:
These niches I mentioned above are difficult to rank because of the big dogs in the industry such as Investopedia, bank rate, and nerdwallet.
To get your own bite of the cake, you need to focus on keyword research. It is the only way you can compete with those big dogs.
You can start with keywords of 2-10 SD and SV of less than 100.
Write consistently until you start ranking.
With time you can start getting high CPC bids from advertisers.
If you’re a blogger in the entertainment and music niche here is something you can do.
You can add a section or category on your blog called “Reviews”
You can make reviews on studio equipment, and musical gadgets, or even write about studios. Just find something that people can buy which is related to your niche.
Advertisers pay high to show their ads on blogs that make reviews on products they sell. This means they will be ready to bid high for your advert space.
Here is a secret to how I increase my CPC.
When I see ads on my site and I didn’t write anything related to them, I quickly get the link to the advertiser’s website. I take my time to ensure I study the product or service being rendered by the advertiser, then I write about it.
I run a finance niche site… An advert from kuda bank pops up on my site, but I do not have any post that talks about kuda bank. I quickly write about kuda bank and publish. This act will alert google and their bot will serve me ads from kuda Bank with high CPC.
I hope you find this post helpful.