Blogging

If your Blog SEO is Hit by Google Algorithm Update, This is How To Survive and Bounce Back

My Painful Real Life Blogging Experience:
How to Survive A Merciless Google Smackdown; Google Algorithm Update!
My heart was beating fast as millions in sales revenue were wiped off from my blog within 24 hours!
It was on a cool Sunday afternoon, one certain year.
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On this fateful day, I was on the road, going to purchase a landed property with part of my blogging income.
And that’s when I noticed it.
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We’ve already moved halfway when I finally got a little signal on my phone. So I decided to use the opportunity to check the performance of my blog for that day.
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And what I saw shook me to my marrows.
As soon as I logged in to review my earning statistics for that day, I was greeted with a long sloppy line like one of Niagara Waterfalls that indicated a huge drop in performance and revenue.
Shocked, I head over to other statistics such as traffic and page views, only to be greeted with a similar sloppy line that shows a huge decline.
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Trying to comport myself so I can focus on my journey, I went over to some of the blogging groups I belonged to, only to realize what I suspected had happened!
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There had been a core Google Algorithm Update!
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For those of you that don’t know what an algorithm update is, it is a situation where Google reviews and updates how they rank websites in their Search Engine.
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When this happens, some sites will be positively affected, while some will be negatively affected.
Those that were negatively affected would see their rankings and traffic drop drastically, while those that were positively affected will see their rankings and traffic skyrocket massively.
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Unfortunately, I was negatively affected as most of the key posts on my blog went from ranking Number 1 to ranking number 58 on the 6th page of Google Search results as other blogs now took over the top spot in which I was previously ranking.
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It was indeed a season of tears and heartbreaks as so many people in the Facebook groups I belonged to were also wailing.
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I just managed to keep my head straight and continue my journey despite knowing that some hard times await me in the nearest future.
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This was a blog with thousands of daily organic traffic wiped off.
That month, the blog that was supposed to earn several thousands of dollars in affiliate commissions ended up earning just $150.
And a blog that was on track to hit 150,000 organic monthly traffic ended up with just 1,700 visitors that month.
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When I finally got to my destination, I turned on my laptop at night and began to analyze the blogs whose ranking replaced mine to see what they did differently that made Google reward them with increased rankings.
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Then I began to implement what I discovered…some of which I’ll teach members of my blogging club so they don’t suffer a similar fate.
It took several months for another Google algorithm update before my blog began to show signs of recovery. Nevertheless, it was a painful and arduous experience.
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So from my experience, here are some tips to survive a brutal Google update as a blogger:
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1. Use Your Head When Helping Friends And Relatives
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When all was well and rosy, I used to spend a good chunk of my blogging income lavishly with friends and relatives.
But when there was a turn of events I suddenly realized I was on my own!
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Those friends of mine especially had gotten accustomed to me always having money with me. So it was unbelievable to them when I told them I was broke and needed some assistance.
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None came to my rescue.
Needless to say, I painfully understood that I needed a new set of friends.
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2. Have 1 Year Worth of Savings In The Bank.
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Part of what caused the hard times that followed Google smackdown on my blog was that I only had 60 days worth of savings in the bank.
When the smackdown occurred, my savings could only fund my lifestyle and cost of living for only 2 months.
Once the funds dried up, life became hard. Feeding well became a challenge and subscribing for an Internet connection was by MTN willingness to borrow me some data.
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3. Diversify Your Blog Earnings
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Channel part of your blog earnings into another business or investment that would bring you daily income.
Before the smackdown, I usually had the urge to buy a bus, car, or set of Keke and put them up for transport services on a hire purchase agreement for the sole purpose of having a daily income.
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Unfortunately, chronic procrastination got the grip on me and I couldn’t do that until it was too late.
Worse still, just 4 months earlier, I stopped a very lucrative…but stressful….side business I was doing that also brought in good money.
It was truly a regrettable decision.
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4. Have Good Relationship with Vendors
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You see that man that supplies you a bag of rice? Please build a good relationship with him or her. You may need him someday. Same with the one that supplies you gas and other items you use on a daily basis.
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Part of what helped me to weather the storm was that these vendors in my neighborhood were willing to give me goods on credit. This continued until my blog began to recover and I ended up paying every outstanding debt.
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5. Learn How to Troubleshoot Your Blog Or Have Access to A Troubleshooting Expert
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What led to the recovery of my blog was that I swung into action and began to troubleshoot my blog in expectation of it recovering on another Google update.
Those who don’t know how to troubleshoot had to pay huge sums of money to have an expert in the US do their troubleshooting for them.
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Thank Goodness I didn’t have to, else it would have been a serious challenge.
If you’re part of our blogging club, you’ll have the opportunity to have me troubleshoot your blog if any of such arises at a ridiculously low price from what is obtainable outside.
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So there you have it—-the ugly side of blogging that most people don’t talk about frequently.
Just like every business and income opportunity out there have their ugly side, so does blogging.
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If a smackdown didn’t come as a core algorithm update, it could come in form of Google shutting down your Adsense account with all the earnings in it…or Amazon shutting down your account…or your web hosting company accidentally deleting your blog from its servers, or you getting sued to court for writing about someone if you’re blogging about celebrity gossips/news/politics/entertainment.
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If you ever experience any smackdown in the course of your blogging journey, I believe the 5 tips above, coupled with others will help set you on the path of recovery.

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